Universal music group
Objective: Create promotional designs for UK Universal Music Group’s annual employee concert.
Idea: To excite UMG employees and create anticipation around the event.
Outcome: Crafted compelling visuals that reflected the brand image and culture of UMG.
I used elements from various UMG artist albums such as SZA, Justin Bieber, Drake and Billie Eilish, to create anticipation around who will be performing at the event.
Promo video
Poster design
Instagram engagement
Email Promotion
Digital Tickets
Merch
Flyers

